Ad Alert

Prego Spaghetti Sauce

Prego claimed that in blind taste tests even Ragu users preferred Prego spaghetti sauce, and it advertised as much on television and in print. But Ragu objected to the blind taste test claim that put down its sauce and brought the issue to the The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus..

NAD investigated and asked Prego to substantiate their taste test claims. According to NAD,

[Prego] offered as evidence a consumer perception survey; however, NAD questioned whether certain flaws in the design of the survey rendered it unreliable as a basis for determining how consumer evaluated the challenged advertising.

As such, NAD advised Prego to discontinue or modify the ads. Prego claimed that the ads were only supposed to indicate that consumers preferred “Prego Traditional pasta sauce over Ragu Old World Style Traditional pasta sauce,” and was disappointed NAD thought consumers might be misled otherwise. Prego had already discontinued the ads, and said it would take NAD’s recommendations into consideration while developing future ads.

Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.

You Might Be Interested In