
Theraworx Relief
Pharmacist testimonials at the center of advertising inquiry head to the FTC for further review.
UPDATE 2/8/17: NAD closed its investigation of Solar D after the company said it was willing to participate in its process and after finding that the company’s current marketing does not contain the claims that were subject to the NAD inquiry.
Solar D claims that its sunscreen is specially formulated to let the sun’s good vitamin D-producing rays in and keep the sun’s bad skin cancer-causing rays out, thus making it “the healthier choice when protecting yourself from the sun’s harmful rays.”
But when The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. challenged this statement and others, citing concern over whether Solar D was exaggerating the potential vitamin D benefits of its product, the company chose not to participate in the review process, declining to provide substantiation for “the healthier choice” claim. Nor did it provide substantiation for these statements that NAD said appeared on social media, on the company’s website, as well as in a marketing campaign:
NAD said it had referred the advertising claims to federal regulators.
Find more of our coverage on sunscreen here.
Pharmacist testimonials at the center of advertising inquiry head to the FTC for further review.
NAD finds evidence lacking to support claims to absorb moisture and protect against underarm wetness.
Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.