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The Natural Effect

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Unsolicited Checks & Credit Offers

Unsolicited Checks & Credit Offers

So you come home at 6:00 PM, and begin leafing through your mail. In an oddly-official-looking envelope from a company you’ve never heard of, you find a check for $250…

Modeling Opportunity May Just Take Your Dough

Modeling Opportunity May Just Take Your Dough

There’s nothing like a stranger telling you that you should be a model to boost your self-esteem. And there’s nothing like falling for a trap and losing your hard-earned money…

Protect Your Assets from Estate Planning Scams

Protect Your Assets from Estate Planning Scams

There are many different kinds of legal services out there, but there’s one kind that is particularly susceptible to deceptive advertising: estate planning. Estate planning protects your assets after you…

Sensa Facing Eight Lawsuits and Counting

Sensa Facing Eight Lawsuits and Counting

What do you get when you market a “tastant” crystal as a surefire way to lose over 30 pounds in six months?

Changes to Used-Car “Buyers Guide” Could Leaves Drivers Stuck

Changes to Used-Car “Buyers Guide” Could Leaves Drivers Stuck

The FTC proposed changes to their Used Car Rule, but consumers groups are unhappy with the revisions.

Cash-Gifting Tables Scheme Under Scrutiny

Cash-Gifting Tables Scheme Under Scrutiny

Federal officials continue to investigate case in Conn.

TINA.org Executive Director to Testify in Senate Hearing

TINA.org Executive Director to Testify in Senate Hearing

Tune in on Tuesday to hear TINA.org’s take on fighting fraud during the COVID-19 pandemic and strengthening the FTC’s 13(b) authority.

Ads of a Different Color

Ads of a Different Color

“Native advertising” blurs lines between ads and content.

Pot Ad Regs: Overly Restrictive or Too Lax?

Pot Ad Regs: Overly Restrictive or Too Lax?

Lawmakers struggle with branding initiatives.

Consumers Urge Regulators to Stop Pyramid Scheme

Consumers Urge Regulators to Stop Pyramid Scheme

More than 5,000 consumers ask government to halt Resorts360’s illegal pyramid scheme.

Regulators Go after Fake Reviews

Regulators Go after Fake Reviews

After a yearlong investigation, New York regulators are announcing a crackdown on misleading online reviews.

Discount Club to Provide Refunds in Misleading Marketing Case

Discount Club to Provide Refunds in Misleading Marketing Case

Consumer complain Affinion deceptively charged them for services.

Say What?

Say What?

The best (as in, most absurd or fascinating) ad quotes of 2013.

FTC Frowns upon Cole Haan’s Wandering Soles

FTC Frowns upon Cole Haan’s Wandering Soles

Nice shoes, but the FTC wants consumers to know where the ads are.

TINA.org Sends Notification Letters to Celebrities Promoting NFTs

TINA.org Sends Notification Letters to Celebrities Promoting NFTs

What’s behind these ubiquitous social media posts?

Vemma Affiliates’ Health Claims Violate FTC Order

Vemma Affiliates’ Health Claims Violate FTC Order

Top affiliates touting that products can treat everything from psoriasis to ADD.

Fourth Jeunesse Pyramid Scheme Lawsuit Filed

Fourth Jeunesse Pyramid Scheme Lawsuit Filed

New lawsuit calls Jeunesse a pyramid scheme while taking aim at product line.

New Class-Action Alleges Vemma’s Clinical Studies ‘Worthless’

New Class-Action Alleges Vemma’s Clinical Studies ‘Worthless’

Lawsuit filed in federal court alleges company is in violation of a previous FTC order.

LifeVantage Faces Pyramid Scheme Lawsuit

LifeVantage Faces Pyramid Scheme Lawsuit

“False dreams of wealth” are touted in an attempt to make up for products that are “snake oil,” complaint alleges.