
Love Beauty & Planet and Dove Men + Care Products
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Roblyer et al. v. Paula’s Choice and Conopco, Inc. d/b/a Unilever
25-cv-1364, E.D. Cal.
(May 2025)
Roblyer et al. v. Paula’s Choice and Conopco, Inc. d/b/a Unilever
25-at-606, E.D. Cal.
(May 2025)
Paula’s Choice’s 2% BHA Liquid Exfoliant and other skincare products
Falsely marketing products as “Made in USA” when ingredients in them are not from the United States
Pending
Allegations: Falsely marketing that products contain specific amounts of “naturally derived” and/or “plant-based” ingredients
Allegations: Falsely advertising products as “Made in the USA”
Allegations: Falsely marketing products as containing “No Artificial Flavors or Preservatives”
Allegations: Falsely marketing products as “Brewed in USA”
Allegations: Falsely advertising that products do not leave white marks
Allegations: Failing to disclose products contain high levels of the carcinogen benzene
Allegations: Falsely marketing products as causing “no white marks on 100 colors” and being “invisible” when the active ingredient actually causes white marks
Allegations: Deceptively marketing products as “anti yellow stains” and “anti white marks” when the active ingredient actually causes both
Allegations: Misleadingly representing that products prevent white marks and stains when they actually cause both
Allegations: Misleadingly marketing product as made with olive oil
Allegations: Falsely marketing that the vanilla flavor in products comes from the vanilla plant
Allegations: Falsely marketing products as containing “No Preservatives”
Allegations: Falsely marketing that the ingredients in products are “medical grade” and “clinically proven” to treat hair loss and that products were formulated by physicians
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Misleadingly marketing products as safe without disclosing that they contain the carcinogen benzene
Allegations: Misleadingly marketing products as “clinically proven” to improve hair growth and prevent shedding
Allegations: Making misleading claims in the marketing for Nutrafol
Allegations: Falsely marketing that the company uses an ethical supply chain when at least one of its suppliers employs migrant child labor
Allegations: Misleadingly marketing products as non-toxic when they contain harmful bacteria
Allegations: Failing to disclose that products may contain the carcinogen benzene
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Falsely marketing that products contain natural oil ingredients when the oils in them are synthetic
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Misleadingly marketing products as mint ice cream when the ingredients list does not identify any mint ingredients
Allegations: Failing to disclose products contain the carcinogen benzene
Allegations: Misleadingly marketing that products could be used in the eye area when they contain color additives that aren’t safe to use near the eyes
Allegations: Misleadingly representing that vanilla is the exclusive flavoring ingredient when it’s not
Allegations: Misleadingly marketing products as providing “stain-free protection” and as “anti” white marks and yellow stains when the active ingredient actually causes both
Allegations: Falsely marketing the exclusive flavoring ingredient is vanilla when most of the flavor does not come from vanilla beans
Allegations: Misleadingly marketing that products reduce white marks and yellow stains when they actually cause both
Allegations: Misleadingly marketing products as being able to “nourish” and “replenish” hair and reduce hair loss when the products contain an ingredient – DMDM hydantoin – that causes significant hair…
Allegations: Deceptively marketing that products provide “Anti Marks Protection” when the active ingredient actually causes white marks and yellow stains
Allegations: Misleadingly advertising bodywash as “microbiome gentle” when it contains ingredients that cause skin reactions, and as containing “skin-natural nourishers” when it contains synthetic ingredients
Allegations: Misleadingly marketing the benefits shampoos provide
Allegations: Misleadingly marketing ice cream as vanilla
Illegal claims that company’s products prevent hair loss also need to go.
Class-action lawsuit asks: Where’s the mint?
Ingredients contradict claims that frozen dessert is ‘non-GMO, vegan and gluten-free.’
Spoiler: It’s not so much the overall care that is plant-based but rather specific moisturizing ingredients.
It’s disingenuous for brands to suggest they are boycotting a platform and then still run ads on that platform.