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Gatorade Mobile App

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Gatorade Mobile App

Whether Gatorade is a better choice than water for athletes depends on the duration and intensity of the exercise, says science. Either way, we’re pretty sure water is not “the…

Crystal Flush

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Crystal Flush

A number of deceptive marketing issues should keep consumers on their toes.

OmegaK

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OmegaK

This krill oil supplement seems to have some pretty fishy marketing tactics.

Equinox Anti-Wrinkle Products

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Equinox Anti-Wrinkle Products

We recently received a tip from a reader about Equinox Anti-Wrinkle products, which are currently being advertised around the web. Equinox sells moisturizers that are supposed to dramatically improve the…

BodyArmor

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BodyArmor

Sports drink company’s Haterade-fueled ad claims head to FTC for further review.

RentACoop

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RentACoop

What’s more American than agriculture? In this case, outsourced materials.

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