Samsung Galaxy S5 Ad Alert Samsung Galaxy S5 A phone that is only “water resistant” under the right circumstances.
Poland Spring ORIGIN Ad Alert Poland Spring ORIGIN Poland Spring charges consumers a premium for its ORIGIN water. What are they getting in return?
Making Sense of Hedge-Fund Marketing Consumer News Making Sense of Hedge-Fund Marketing Hedge Funds can advertise now, but look before you leap.
Cascade Platinum Ad Alert Cascade Platinum Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.
Five Companies that Fail the Name Game Consumer News Five Companies that Fail the Name Game What’s in a name? Sometimes not what you expect.
What Messages Are Advertisers Receiving about Paid Content? Consumer News What Messages Are Advertisers Receiving about Paid Content? TINA.org reviews self-regulatory action aimed at labels.
Gatorade Mobile App Ad Alert Gatorade Mobile App Whether Gatorade is a better choice than water for athletes depends on the duration and intensity of the exercise, says science. Either way, we’re pretty sure water is not “the…
Crocs Shoes Class Action Crocs Shoes Allegations: Falsely marketing products as “water and swim shoes” that are designed to be worn in the heat, direct sun, and water when shoes that are exposed to heat, sunlight,…
Pom Wonderful’s Deceptive Ads: Lessons for Consumers and Investors Media Coverage Pom Wonderful’s Deceptive Ads: Lessons for Consumers and Investors Andrés Cardenal, The Motley Fool
Shining a Light on Sunscreen Labels Consumer News Shining a Light on Sunscreen Labels Sunscreen claims can be confusing. Here’s what you need to know.
The Problem with Flushing Flushable Wipes Ad Alert The Problem with Flushing Flushable Wipes They’re advertised as “flushable” but wastewater officials and consumers say that claim falls short.
Is the New Cool a Smokeless Smoke? Consumer News Is the New Cool a Smokeless Smoke? All the cool kids are doing it, but are e-cigs a less harmful alternative or just a new way to get addicted to nicotine?