April Fools: How Some Companies Prank Consumers with Common Marketing Terms
These definitions are a joke.
Five Companies that Fail the Name Game
What's in a name? Sometimes not what you expect.
Overstock
A California court found that Overstock was engaged in false advertising. Maybe “overstated” would be a better name?
Minute Maid Pomegranate and Blueberry Fruit Juice
POM Wonderful is battling Coca-Cola over its Minute Maid pomegranate and blueberry fruit juice that has less than one percent pomegranate juice in it.
Flushable Wipes
Moist towelettes like Charmin Freshmates that are marketed as “flushable” claim to be safe for sewer and septic systems, but turns out this claim doesn’t hold water.
Freecreditreport.com
Freecreditreport.com is actually a cleverly designed negative-option offer used to promote the company’s credit monitoring service.
Vitaminwater
Marketed as a healthy beverage containing “vitamins + water,” Vitaminwater is in reality fortified sugar water
With a tagline of “Keeping Ads Honest,” we here at TINA.org thought we would take this opportunity to inject a little honesty into the names of a few brands and products that need a marketing makeover.
If you see one like these, send it our way.
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