George’s Caps
Purported closing-down sale is deceiving consumers, with the help of AI.
In October 2020, a class-action lawsuit was filed against Igloo Products for allegedly deceptively marketing that ice will stay frozen in its ice coolers for a specific period of time – such as “3 Day,” “5 Day,” “7 day” or “120 Hour” – during normal use when, according to the complaint, the coolers do not work as advertised. (Chung et al v. Igloo Products Corp., Case No. 20-cv-4926, E.D.N.Y.)
For more of TINA.org’s coverage of the marketing of coolers, click here.
Purported closing-down sale is deceiving consumers, with the help of AI.
Company hits snooze on promised marketing changes.
Some things come with age. And some don’t.
Matt Gephardt, KSL.com
Is this drink’s packaging whispering sweet nothings?