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Colgate Optic White Toothpaste

Class Action

Colgate Optic White Toothpaste

April 2017: This case was stayed pending the resolution of Dean v. Colgate-Palmolive Co., a similar lawsuit that was filed before this one. December 2016: A false advertising class-action lawsuit…

Tom’s Toothpaste Products

Class Action

Tom’s Toothpaste Products

March 2016: A federal judge granted final approval of a settlement in another false advertising class-action lawsuit against Tom’s of Maine that will also resolve the claims in this lawsuit.…

Crest Gum & Enamel Repair Toothpaste

Class Action

Crest Gum & Enamel Repair Toothpaste

In January 2021, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely advertising that Crest Gum & Enamel Repair Toothpaste will repair gums when, according…

Crest Sensitivity Toothpaste

Class Action

Crest Sensitivity Toothpaste

March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…

Tom’s of Maine Toothpaste

Class Action

Tom’s of Maine Toothpaste

May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Tom’s Toothpaste

Class Action

Tom’s Toothpaste

April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. March 2016: A federal judge granted final approval of a settlement of this lawsuit. According…

Obsessively Natural Kids Toothpaste

Class Action

Obsessively Natural Kids Toothpaste

March 2016: This lawsuit was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not yet been disclosed. December 2015:…

Tom’s Toothpastes

Class Action

Tom’s Toothpastes

In June 2020, a class-action lawsuit was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients.…

CareOne Anticavity Mouth Wash

Ad Alert

CareOne Anticavity Mouth Wash

CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…

Crest ProHealth Anticavity Fluoride Rinse

Ad Alert

Crest ProHealth Anticavity Fluoride Rinse

Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

Listerine Total Care Anticavity Mouthwash

Ad Alert

Listerine Total Care Anticavity Mouthwash

Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

ACT Mouthwash

Ad Alert

ACT Mouthwash

A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…

Cali White Activated Charcoal Dental Products

Class Action

Cali White Activated Charcoal Dental Products

April 2020: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. December 2019: A class-action…

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