CATrends: Charcoal Toothpaste Consumer News CATrends: Charcoal Toothpaste Influencers tout the benefits of brushing with charcoal toothpaste. But do the products work?
CVS Health Antiplaque & Whitening Toothpaste Class Action CVS Health Antiplaque & Whitening Toothpaste Allegations: Making misleading claims about the ingredients and capabilities of the toothpaste
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Class Action Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Colgate Optic White Toothpaste Class Action Colgate Optic White Toothpaste April 2017: This case was stayed pending the resolution of Dean v. Colgate-Palmolive Co., a similar lawsuit that was filed before this one. December 2016: A false advertising class-action lawsuit…
Tom’s Toothpaste Products Class Action Tom’s Toothpaste Products March 2016: A federal judge granted final approval of a settlement in another false advertising class-action lawsuit against Tom’s of Maine that will also resolve the claims in this lawsuit.…
Crest Gum & Enamel Repair Toothpaste Class Action Crest Gum & Enamel Repair Toothpaste In January 2021, a class-action lawsuit was filed against The Procter & Gamble Company for allegedly falsely advertising that Crest Gum & Enamel Repair Toothpaste will repair gums when, according…
Crest Sensitivity Toothpaste Class Action Crest Sensitivity Toothpaste March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…
Tom’s of Maine Toothpaste Class Action Tom’s of Maine Toothpaste May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…
Tom’s Toothpaste Class Action Tom’s Toothpaste April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. March 2016: A federal judge granted final approval of a settlement of this lawsuit. According…
Obsessively Natural Kids Toothpaste Class Action Obsessively Natural Kids Toothpaste March 2016: This lawsuit was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not yet been disclosed. December 2015:…
Colgate Optic White and Colgate Optic White Platinum Toothpastes Class Action Colgate Optic White and Colgate Optic White Platinum Toothpastes June 2019: The Ninth Circuit Court of Appeals affirmed the district court’s decision to deny class certification in the Dean case. December 2018: The Canale case was voluntarily dismissed When…
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Colgate Charcoal Toothpastes Class Action Colgate Charcoal Toothpastes Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums
Tom’s Toothpastes Class Action Tom’s Toothpastes In June 2020, a class-action lawsuit was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients.…
Sensodyne True White Ad Alert Sensodyne True White Don’t put too much stock in the name of this toothpaste.
CareOne Anticavity Mouth Wash Ad Alert CareOne Anticavity Mouth Wash CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
Listerine Total Care Anticavity Mouthwash Ad Alert Listerine Total Care Anticavity Mouthwash Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
ACT Mouthwash Ad Alert ACT Mouthwash A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
Cali White Activated Charcoal Dental Products Class Action Cali White Activated Charcoal Dental Products April 2020: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. December 2019: A class-action…