Class Action

Tom’s Activated Charcoal Toothpastes

Class Action

Tom’s Activated Charcoal Toothpastes


Case Name (Date)

Sabatano et al. v. Tom’s of Maine, Inc. and Colgate-Palmolive Co.
21-cv-1921, S.D.N.Y.
(March 2021)


Product/Service

Tom’s Activated Charcoal Toothpastes


Allegations

Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums


Status

Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.



Legal Action

Colgate-Palmolive

Colgate-Palmolive

TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.


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