Tom’s Activated Charcoal Toothpastes
Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed.
March 2016: A federal judge granted final approval of a settlement of this lawsuit. According to the settlement terms, class members may receive a $4 refund for each Tom’s of Maine product purchased (for up to seven products). In addition, the company agreed to make changes to its marketing – including providing information about ingredients on its website, providing its website address on product packaging, and printing the company’s definition of “natural” on the product packaging – for a period of three years. Later in March, an objector filed a Notice of Appeal regarding the approval of the settlement.
March 2014: A class-action lawsuit was filed against Tom’s of Maine, Inc. for allegedly misleadingly marketing Tom’s Toothpaste as “all natural” when it actually contains chemically-processed ingredients. (Gay et al v. Tom’s of Maine, Inc., Case No. 14-cv-60604, S. D. FL.).
For more information about natural claims, click here.
Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
Allegations: Falsely advertising toothpaste tubes as recyclable
Allegations: False natural claims
Allegations: False natural claims
Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Allegations: False natural claims
Allegations: Deceptively using slack-filled containers
In June 2020, a class-action lawsuit was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients.…
October 2017: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…
May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…
In October 2016, a class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely marketing Tom’s of Maine products as “natural” when they actually have synthetic and…
March 2016: A federal judge granted final approval of a settlement in another false advertising class-action lawsuit against Tom’s of Maine that will also resolve the claims in this lawsuit.…
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