April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed.

March 2016: A federal judge granted final approval of a settlement of this lawsuit. According to the settlement terms, class members may receive a $4 refund for each Tom’s of Maine product purchased (for up to seven products). In addition, the company agreed to make changes to its marketing – including providing information about ingredients on its website, providing its website address on product packaging, and printing the company’s definition of “natural” on the product packaging – for a period of three years. Later in March, an objector filed a Notice of Appeal regarding the approval of the settlement.

March 2014: A class-action lawsuit was filed against Tom’s of Maine, Inc. for allegedly misleadingly marketing Tom’s Toothpaste as “all natural” when it actually contains chemically-processed ingredients. (Gay et al v. Tom’s of Maine, Inc., Case No. 14-cv-60604, S. D. FL.).

For more information about natural claims, click here.
 


Class-Action Tracker

Tom’s Toothpastes

Class Action

Tom’s Toothpastes

In June 2020, a class-action lawsuit was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients.…

Various Tom’s of Maine Products

Class Action

Various Tom’s of Maine Products

October 2017: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Tom’s of Maine Toothpaste

Class Action

Tom’s of Maine Toothpaste

May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Tom’s of Maine Natural Claims

Class Action

Tom’s of Maine Natural Claims

In October 2016, a class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely marketing Tom’s of Maine products as “natural” when they actually have synthetic and…

Tom’s Toothpaste Products

Class Action

Tom’s Toothpaste Products

March 2016: A federal judge granted final approval of a settlement in another false advertising class-action lawsuit against Tom’s of Maine that will also resolve the claims in this lawsuit.…


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