Class Action

Tom’s Wicked Fresh! Mouthwash

Class Action

Tom’s Wicked Fresh! Mouthwash


Case Name (Date)

Esquibel et al. v. Colgate-Palmolive Co. and Tom’s of Maine, Inc.
23-cv-742, S.D.N.Y.
(Jan. 2023)


Product/Service

Tom’s Wicked Fresh! Mouthwash


Allegations

Falsely marketing products as “natural” when they contain synthetic chemicals (per- and polyfluoralkyl substances, or PFAS)


Status

Pending



Legal Action

Colgate-Palmolive

Colgate-Palmolive

TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.


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