
Tom’s of Maine Toothpastes
Allegations: False natural claims
In June 2020, a class-action lawsuit was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients. (Coburn et al v. Tom’s of Maine, Inc., Case No. 20-cv-1036, C.D. Cal.)
For more of TINA.org’s coverage of the marketing of toothpastes, click here.
Allegations: False natural claims
Allegations: False natural claims
Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Allegations: False natural claims
Allegations: Deceptively using slack-filled containers
October 2017: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…
May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…
April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. March 2016: A federal judge granted final approval of a settlement of this lawsuit. According…
In October 2016, a class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely marketing Tom’s of Maine products as “natural” when they actually have synthetic and…
March 2016: A federal judge granted final approval of a settlement in another false advertising class-action lawsuit against Tom’s of Maine that will also resolve the claims in this lawsuit.…
With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.
It’s the “natural” deodorant whose sole active ingredient is not natural.