Class Action

Tom’s of Maine Toothpastes and Deodorants

Class Action

Tom’s of Maine Toothpastes and Deodorants

September 2021: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.

December 2019: A class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely advertising toothpastes and deodorants as “natural” when, according to the complaint, the products actually contain artificial, synthetic, and chemically-processed ingredients. (Munsell et al v. Colgate-Palmolive Co. and Tom’s of Maine Inc., Case No. 19-cv-12512, D. Mass.)

For more of TINA.org’s coverage of natural claims, click here.


Legal Action

Colgate-Palmolive

Colgate-Palmolive

TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.


Class-Action Tracker

Hello Kids Fluoride Rinses

Class Action

Hello Kids Fluoride Rinses

Allegations: Deceptively marketing candy- and fruit-flavored mouth rinses as safe for children when fluoride mouth rinses are not safe for children younger than 6 years old

Colgate Toothpastes

Class Action

Colgate Toothpastes

Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals, including lead and mercury

Fabuloso Cleaning Products

Class Action

Fabuloso Cleaning Products

Allegations: Failing to disclose that products contain a bacteria and may increase the risk of contracting invasive infections

Speed Stick Stain Guard

Class Action

Speed Stick Stain Guard

Allegations: Falsely advertising that antiperspirants fight yellow stains and white marks when the active ingredient causes both


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