
CATrends: ‘Anti Stain’ and ‘Anti Mark’ Antiperspirants
Class-action lawsuits allege antiperspirants’ marketing claims don’t stick.
Bermudez et al. v. Colgate-Palmolive Co.
21-cv-10988, S.D.N.Y.
(Dec. 2021)
Colgate charcoal toothpastes, including Colgate Total Whitening + Charcoal Toothpaste and Colgate Optic White with Charcoal Teeth Whitening Toothpaste
Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums
Pending
Class-action lawsuits allege antiperspirants’ marketing claims don’t stick.
With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.
It’s the “natural” deodorant whose sole active ingredient is not natural.
It sounds like a sale but is it?
TINA.org is throwing the flag on several Big Game advertisers this year.