Class Action

Colgate Optic White Toothpaste

Class Action

Colgate Optic White Toothpaste

April 2017: This case was stayed pending the resolution of Dean v. Colgate-Palmolive Co., a similar lawsuit that was filed before this one.

December 2016: A false advertising class-action lawsuit was filed against Colgate-Palmolive for allegedly falsely marketing Colgate Optic White toothpaste as having the ability to “Deeply Whiten[]” teeth and “Go[] Beyond Surface Stain Removal To Deeply Whiten,” as well as being “clinically proven to whiten teeth with peroxide” when, in reality, the toothpaste does not go beyond surface stains because there is not enough peroxide in it and because the peroxide gets rinsed away before it can deeply whiten teeth. The lawsuit was transferred to federal court in February 2017. (Vigil et al v. Colgate-Palmolive Co., Case No. 17-cv-929, N. D. CA.)

For more information about other class-action lawsuits filed against Colgate-Palmolive and TINA.org’s coverage of the company, click here.


Class-Action Tracker

Speed Stick Stain Guard

Class Action

Speed Stick Stain Guard

Allegations: Falsely advertising that antiperspirants fight yellow stains and white marks when the active ingredient causes both

Hill’s “Prescription Diet” Pet Food

Class Action

Hill’s “Prescription Diet” Pet Food

August 2019: The Seventh Circuit Court of Appeals reversed the dismissal of this case finding, among other things, that the complaint included enough details to meet the pleading requirements for…

Tom’s Toothpastes

Class Action

Tom’s Toothpastes

In June 2020, a class-action lawsuit was filed against Tom’s of Maine for allegedly falsely marketing Tom’s Toothpaste as natural when, according to plaintiffs, the toothpaste contains chemically processed ingredients.…

Lady Speed Stick Stain Guard

Class Action

Lady Speed Stick Stain Guard

October 2019: The case was transferred from state court to federal court. (Case No. 19-cv-2934, E. D. MO.) July 2019: A class-action lawsuit was filed against Colgate-Palmolive for allegedly falsely…

Speed Stick Stain Guard Antiperspirants

Class Action

Speed Stick Stain Guard Antiperspirants

October 2019: This case was transferred from state court to federal court. (Case No. 19-cv-2710, E.D. Mo.) July 2019: A class-action lawsuit was filed against Colgate-Palmolive for allegedly falsely marketing…

Colgate’s Optic White

Class Action

Colgate’s Optic White

In October 2019, a class-action lawsuit was filed against Colgate-Palmolive Co. for allegedly falsely representing that Optic White toothpaste “Goes Beyond Surface Stain Removal to Deeply Whiten” teeth when, according…

Hill’s Science Diet and Prescription Diet Canned Dog Foods

Class Action

Hill’s Science Diet and Prescription Diet Canned Dog Foods

Between February and July 2019, multiple class-action lawsuits were filed against Hill’s Pet Nutrition for allegedly misleadingly representing that several varieties of Hill’s® Science Diet® and Prescription Diet® canned dog…

Palmolive® Ultra Pure + Clear® Dish Detergents

Class Action

Palmolive® Ultra Pure + Clear® Dish Detergents

In May 2019, a class-action lawsuit was filed against Colgate-Palmolive Company for allegedly misleadingly marketing Palmolive® Ultra Pure + Clear® dish detergents as being “hypoallergenic” and containing “No Unnecessary ingredients”…

Various Tom’s of Maine Products

Class Action

Various Tom’s of Maine Products

October 2017: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Tom’s of Maine Toothpaste

Class Action

Tom’s of Maine Toothpaste

May 2015: This action was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been…

Tom’s Toothpaste

Class Action

Tom’s Toothpaste

April 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. March 2016: A federal judge granted final approval of a settlement of this lawsuit. According…

Tom’s of Maine Natural Claims

Class Action

Tom’s of Maine Natural Claims

In October 2016, a class-action lawsuit was filed against Colgate-Palmolive and Tom’s of Maine for allegedly falsely marketing Tom’s of Maine products as “natural” when they actually have synthetic and…

Speed Stick® Deodorants

Class Action

Speed Stick® Deodorants

August 2015: The claims in this lawsuit were dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have…

Tom’s Toothpaste Products

Class Action

Tom’s Toothpaste Products

March 2016: A federal judge granted final approval of a settlement in another false advertising class-action lawsuit against Tom’s of Maine that will also resolve the claims in this lawsuit.…

Softsoap Antibacterial Handsoap

Class Action

Softsoap Antibacterial Handsoap

February 2016: The appeal was voluntarily dismissed, the reasons for which have not been disclosed. December 2015: An objector filed a Notice of Appeal regarding the final approval of the…


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