Colgate-Palmolive

TINA.org found Colgate-Palmolive deceptively marketing its Colgate and Tom’s of Maine toothpaste tubes as “recyclable” despite not being recycled in reality.

Colgate Toothpaste Tube Marketing

Colgate Optic White and Colgate Optic White Platinum Toothpastes

A Toothache for Colgate

Colgate is in deep water with its teeth-whitening claims for Optic White products.

Colgate Optic White Toothpaste

Colgate, Tom’s of Maine Need to Brush Up on What ‘Recyclable’ Means to Consumers

TINA.org files greenwashing complaints against eco-friendly toothpaste brand.

TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing

MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…

Palmolive® Ultra Pure + Clear® Dish Detergents

Colgate’s Optic White

Colgate Toothpastes

Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals, including lead and mercury

Colgate Charcoal Toothpastes

Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums

Speed Stick® Deodorants

Tom’s of Maine

TINA.org investigated Colgate-Palmolive’s marketing campaign for its Colgate and Tom’s of Maine’s toothpaste tubes, which are deceptively advertised as “recyclable” despite not being recycled in reality. To read more about…

Colgate and Tom’s Toothpastes for Kids

Allegations: Falsely marketing products as safe for children when the fluoride in them is not safe for children to swallow

Colgate and Tom’s of Maine Toothpastes

Allegations: Falsely advertising toothpaste tubes as recyclable

CATrends: ‘Anti Stain’ and ‘Anti Mark’ Antiperspirants

Class-action lawsuits allege antiperspirants’ marketing claims don’t stick.

Fabuloso Cleaning Products

Allegations: Failing to disclose that products contain a bacteria and may increase the risk of contracting invasive infections

Are Tom’s of Maine and Colgate toothpaste tubes really recyclable?

Allyson Chiu, The Washington Post

Softsoap Antibacterial Handsoap

Various Tom’s of Maine Products