Colgate Charcoal Toothpastes Class Action Colgate Charcoal Toothpastes Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums
Burt’s Bees Charcoal Toothpastes Class Action Burt’s Bees Charcoal Toothpastes Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Colgate and Tom’s of Maine Toothpastes Class Action Colgate and Tom’s of Maine Toothpastes Allegations: Falsely advertising toothpaste tubes as recyclable
Sensodyne True White Ad Alert Sensodyne True White Don’t put too much stock in the name of this toothpaste.
TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing Press Release TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…
Listerine Total Care Anticavity Mouthwash Ad Alert Listerine Total Care Anticavity Mouthwash Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
ACT Mouthwash Ad Alert ACT Mouthwash A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
CareOne Anticavity Mouth Wash Ad Alert CareOne Anticavity Mouth Wash CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…
Tom’s of Maine Brands Tom’s of Maine TINA.org investigated Colgate-Palmolive’s marketing campaign for its Colgate and Tom’s of Maine’s toothpaste tubes, which are deceptively advertised as “recyclable” despite not being recycled in reality. To read more about…
7 Super Bowl Companies with Advertising Fouls Consumer News 7 Super Bowl Companies with Advertising Fouls TINA.org is throwing the flag on several Big Game advertisers this year.
A Toothache for Colgate Ad Alert A Toothache for Colgate Colgate is in deep water with its teeth-whitening claims for Optic White products.
Colgate’s Optic White Class Action Colgate’s Optic White In October 2019, a class-action lawsuit was filed against Colgate-Palmolive Co. for allegedly falsely representing that Optic White toothpaste “Goes Beyond Surface Stain Removal to Deeply Whiten” teeth when, according…
By the Numbers: Greenwashing Class-Action Lawsuits Consumer News By the Numbers: Greenwashing Class-Action Lawsuits TINA.org has tracked more than 100 lawsuits alleging greenwashing.
Cali White Activated Charcoal Dental Products Class Action Cali White Activated Charcoal Dental Products April 2020: This case was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed. December 2019: A class-action…
TINA.org’s Year in Review 2023 Blog TINA.org’s Year in Review 2023 Here’s what we accomplished in 2023 with your help.
Domino’s ‘Recyclable’ Pizza Boxes Ad Alert Domino’s ‘Recyclable’ Pizza Boxes Why you may find it hard to “do your slice.”
Sale or Not? ‘As Advertised’ Tags at Target Consumer News Sale or Not? ‘As Advertised’ Tags at Target It sounds like a sale but is it?
Kiss My Face Products Class Action Kiss My Face Products January 2014: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice,…
Listerine Total Care Mouthwash Ad Alert Listerine Total Care Mouthwash Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.