TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing Press Release TINA.org Reports Colgate, Tom’s of Maine to Regulators for Greenwashing MADISON, CONN. Sept. 12, 2023—Colgate-Palmolive is deceptively marketing its Tom’s of Maine and Colgate toothpaste tubes as “recyclable” in violation of the FTC’s Green Guides, according to an investigation by…
ACT Mouthwash Ad Alert ACT Mouthwash A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…
Listerine Total Care Anticavity Mouthwash Ad Alert Listerine Total Care Anticavity Mouthwash Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
CareOne Anticavity Mouth Wash Ad Alert CareOne Anticavity Mouth Wash CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
Tom’s of Maine Brands Tom’s of Maine TINA.org investigated Colgate-Palmolive’s marketing campaign for its Colgate and Tom’s of Maine’s toothpaste tubes, which are deceptively advertised as “recyclable” despite not being recycled in reality. To read more about…
Companies Accused of Greenwashing Consumer News Companies Accused of Greenwashing When companies green it, they better mean it.
A Toothache for Colgate Ad Alert A Toothache for Colgate Colgate is in deep water with its teeth-whitening claims for Optic White products.
By the Numbers: Greenwashing Class-Action Lawsuits Consumer News By the Numbers: Greenwashing Class-Action Lawsuits TINA.org has tracked more than 150 lawsuits alleging greenwashing.
TINA.org’s Year in Review 2023 Blog TINA.org’s Year in Review 2023 Here’s what we accomplished in 2023 with your help.
Cali White Activated Charcoal Dental Products Class Action Cali White Activated Charcoal Dental Products
7 Super Bowl Companies with Advertising Fouls Consumer News 7 Super Bowl Companies with Advertising Fouls TINA.org is throwing the flag on several Big Game advertisers this year.
Domino’s ‘Recyclable’ Pizza Boxes Ad Alert Domino’s ‘Recyclable’ Pizza Boxes Why you may find it hard to “do your slice.”
Sale or Not? ‘As Advertised’ Tags at Target Consumer News Sale or Not? ‘As Advertised’ Tags at Target It sounds like a sale but is it?
Listerine Total Care Mouthwash Ad Alert Listerine Total Care Mouthwash Be wary of claims to restore or rebuild tooth enamel as once it is lost, it is gone forever.
A Growing List of Coronavirus Scams Consumer News A Growing List of Coronavirus Scams A master list of known and alleged scams.