Safe & Healthy Disinfecting UV Light
When it comes to UV devices and COVID-19, there is no magic wand.
Despite its name Sensodyne True White is not a whitening toothpaste, at least not in the conventional sense. What does that mean? We’re not entirely sure but it was part of the defense offered by Sensodyne in response to a recent The Advertising Standards Authority (ASA) is a self-regulatory body that monitors advertising in the United Kingdom. inquiry into teeth-whitening claims on the product’s U.K. site. (There are similar claims on the U.S. site.)
According to the ASA release: “[Sensodyne] believed there was no reason why consumers would compare the whitening efficacy of the toothpaste, which was specifically formulated to meet the [needs of people with sensitive teeth], with other toothpastes which were not formulated to meet [those needs]. They also believed that the claims relating to the whitening benefit of the toothpaste were secondary to the primary claims in the ad which related to sensitivity care and the low abrasivity of the product.”
ASA wasn’t buying it. And after only one of the five studies submitted by Sensodyne showed a “greater whitening effect than that of standard whitening toothpaste,” ASA ordered that the teeth-whitening claims at issue be scrubbed from the site.
Find more of our coverage on oral care products here.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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