CATrends: Charcoal Toothpaste
Influencers tout the benefits of brushing with charcoal toothpaste. But do the products work?
In May 2020, a class-action lawsuit was filed against FineVine, LLC for allegedly falsely advertising its Activated Coconut Charcoal Powder and Activated Coconut Charcoal Toothpaste. Specifically, the complaint claims that the company:
(Hartanovich et al v. FineVine, LLC, Case No. 20-cv-213, N.D. Okla.)
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