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What You Should Know about the FTC’s Action against Vemma

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What You Should Know about the FTC’s Action against Vemma

Having combed through the 200-plus pages that the FTC filed against Vemma Nutrition Company, Vemma International Holdings, Inc., Benson K. (B.K.) Boreyko, Tom Alkazin and his wife Bethany (defendants) in…

Six Vintage Eco-Clueless Ads

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Six Vintage Eco-Clueless Ads

In honor of Earth Day, check out these vintage commercials to see how advertising has gone from blissful ignorance to calculated The practice of making something sound better for the…

Where is a Bargain Hunter to Look These Days?

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Where is a Bargain Hunter to Look These Days?

After being tempted for years, I finally decided to pay $79 to upgrade my In actuality a cherished geographical region of the planet featuring enormous biodiversity; now synonymous with an…

Jon Stewart Rips on CNN’s Sponsored Content

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Jon Stewart Rips on CNN’s Sponsored Content

So what does Jon Stewart of the Daily Show think of CNN’s “To the Couch” sponsored content segment (aka a “news-portunity”)? “They came back from commercials to a commercial covering…

Great Quote!

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Great Quote!

“Advertising today is a truth-free zone,” says Jonathan Baskin.

Craigslist Apartments Double as Credit-Score Traps

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Craigslist Apartments Double as Credit-Score Traps

Craigslist, an online classified section with ads for jobs, love, severely over- and under-priced furniture, and apartments, among other things, can be a font of opportunity for the Internet savvy.…

My Confusing Hunt for a Leather Couch

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My Confusing Hunt for a Leather Couch

Plenty of furniture is labeled as leather, but not everything called leather is exactly that. What are you really sitting on?

Weekly Legal Roundup

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Weekly Legal Roundup

During the week of February 4, 2013, digestion, food, and make-up bubbled to the top of the legal I-think-you’re-lying-to-me landscape. Three new false advertising class actions were filed: Maybelline was…

What’s Magic about this Ingredient in Energy Drinks?

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What’s Magic about this Ingredient in Energy Drinks?

Your browser does not support the video tag. Shocking news flash: the “energy” from energy drinks comes from caffeine, and not the other fluffy ingredients, such as the “B vitamins…

Julia Roberts – “Pretty Woman” or Not?

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Julia Roberts – “Pretty Woman” or Not?

Take a renowned fashion photographer, Mario Testino, and have him take photos of superstar, Julia Roberts, with lots of light (to flatter), and a soft focus and lower resolution (to…

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