When TINA.org Investigations Collide
These brand collabs are far from fab.
So what does Jon Stewart of the Daily Show think of CNN’s “To the Couch” sponsored content segment (aka a “news-portunity”)?
“They came back from commercials to a commercial covering what they could have done during the commercial!”
This reminds me of a favorite segment by fellow Comedy Central host, Stephen Colbert talking about a Wheat Thins “Sponsortunity” on his show:
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TINA.org Executive Director Bonnie Patten to speak at FTC workshop Wednesday.