Breaking Down the Relationship between Brands and Teens
Today’s teenagers are uniquely positioned in the marketing world.
So what does Jon Stewart of the Daily Show think of CNN’s “To the Couch” sponsored content segment (aka a “news-portunity”)?
“They came back from commercials to a commercial covering what they could have done during the commercial!”
This reminds me of a favorite segment by fellow Comedy Central host, Stephen Colbert talking about a Wheat Thins “Sponsortunity” on his show:
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