
When TINA.org Investigations Collide
These brand collabs are far from fab.
So what does Jon Stewart of the Daily Show think of CNN’s “To the Couch” sponsored content segment (aka a “news-portunity”)?
“They came back from commercials to a commercial covering what they could have done during the commercial!”
This reminds me of a favorite segment by fellow Comedy Central host, Stephen Colbert talking about a Wheat Thins “Sponsortunity” on his show:
These brand collabs are far from fab.
And why the problem is even worse when those human viewers are kids.
TINA.org Executive Director Bonnie Patten to speak at FTC workshop Wednesday.