2016 FTC National Consumer Protection Week Webinar

Presentation given by Executive Director to congressional staff for National Consumer Protection Week 2016.

| Bonnie Patten

Below is a National Consumer Protection Week 2016 presentation by’s executive director given to congressional staff members.’s mission is to educate consumers about false and misleading advertising. We accomplish our mission in a variety of ways — through education, investigative journalism and legal advocacy to name a few.

Millions of consumers have used our resources over the years. Some of the top consumer complaints include negative option offers, pyramid schemes, Made in the USA claims, and unsubstantiated health claims.

In addition to our work with, and for, consumers, has had a number of successful collaborations with both federal and state regulators.

By way of example, we’ve worked with the FTC on:

  • a pending pyramid scheme case against a company called Vemma; and
  • filed a complaint with the FTC that lead to a consent order against a supplement company that claimed its product could treat speech delays

The FDA is currently utilizing’s research and work with regard to false and deceptive marketing within the e-cigarette industry.

In addition, a number of U.S. Congressional offices have reached out to us for assistance analyzing pending legislation.  We’ve also provided advertising evidence for at least one congressional hearing (specifically, the hearing with Dr. Oz that focused on deceptive weight loss claims).

We’ve also held two information sessions on the Hill to help educate staffers about the differences between MLMs and pyramid schemes.  And we’ve collaborated with several state agencies on a number of cases.

One deceptive marketing pitch that consumers need to be aware of and that may be of particular interest to you, given pending federal legislation, is Made in the USA claims.

It may surprise you to learn that the law defining what is and is not a Made in the USA product is not all that clear. And unlike many other issues where there are competing state and federal laws, (including a recent change to California’s Made in the USA law). But it can be said that federal law really does control this advertising issue.

To date has filed two complaints with the FTC– one against Walmart and the other against Revlon, which owns the Almay makeup line – for making false and deceptive Made in the USA claims. documented hundreds of false Made in USA claims on Walmart’s website – both qualified and unqualified. We found products labeled Made in the USA on the website that were actually made in other countries such as China, Taiwan, and Mexico. As a result of our investigation, Walmart pledged to the FTC it would remove all Made in the USA labels from and currently has a disclaimer on each individual product page that states its Made in USA representations may not be accurate.

With regard to Revlon’s Almay, filed an FTC complaint showing that the company was making an unqualified, implied Made in USA claim with its marketing even though almost all of its products were not made in other countries. As a result of our complaint, Almay changed its tagline from “Almay Simply American” to “Almay the American Look” and has updated its marketing materials accordingly.

What I hope you take away from this short introduction to is that we can be a great resource for you and your constituency in a number of ways:

  1. We take complaints & investigate meritorious claims.
  2. We provide State by State Resources on our site that include:
    • a snapshot of each state’s laws regarding deceptive advertising
    • info on filing small claims court actions in each state; and
    • instructions on how to obtain consumer complaints via a FOIA request for any state.
  3. Our site has a section called class-action tracker where readers can find out about settlements and pending false and deceptive advertising class-action lawsuits filed around the country.
  4. We provide educational materials both online as well as in brochures that we can supply if requested.
  5. Our website,, also publishes consumer ad alerts and news stories on a daily basis concerning dubious marketing claims.

Bonnie Patten

Bonnie, executive director of, is an attorney and mother of three. Her commitment to educating the public about deceptive marketing stems from her belief that education is the only…

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