Reality Check: TINA.org Calls on FTC to Address Virtual Influencers Consumer News Reality Check: TINA.org Calls on FTC to Address Virtual Influencers Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.
Warner Brothers Brands Warner Brothers TINA.org investigated Warner Brothers’s use of online influencers to promote video games and found that the company was violating an FTC Order that barred it from misrepresenting sponsored content as the…
Social Media Influencers Industries Social Media Influencers TINA.org found social media influencers ignored FTC warnings and continued promoting brands without proper disclosures.
Roblox Brand Avatar Influencers Evidence Roblox Brand Avatar Influencers During its investigation of Roblox, TINA.org compiled a sampling of more than 20 avatar influencers (i.e., Roblox avatars created by social media influencers) failing to disclose their material connections to…
Cîroc Brands Cîroc TINA.org found numerous influencers deceptively promoting Diageo’s Cîroc brand on Instagram.
FTC Social Media Actions Consumer News FTC Social Media Actions See the FTC’s track record when it comes to social media influencer cases.
TINA.org Hits Up the Marketing Conference Circuit Blog TINA.org Hits Up the Marketing Conference Circuit TINA.org hits the road to keep current on marketing trends and promote truthful advertising.
What Happens When Human Marketers Are Replaced, But Human Viewers Are Not Blog What Happens When Human Marketers Are Replaced, But Human Viewers Are Not And why the problem is even worse when those human viewers are kids.
Influencers Defy FTC Rules on Disclosure Despite Warnings Consumer News Influencers Defy FTC Rules on Disclosure Despite Warnings TINA.org finds 95 percent of social media influencers previously put on notice by the FTC breaking the law.
TINA’s Take: FTC Lets ‘Detox Tea’ Influencers Off with a Warning Consumer News TINA’s Take: FTC Lets ‘Detox Tea’ Influencers Off with a Warning …for now.
Snow Teeth Whitening Brands Snow Teeth Whitening TINA.org investigated Snow Teeth Whitening, an Arizona-based dental cosmetics company, and found that it was improperly using an FDA logo in its marketing materials, including on its product packaging, website,…
TINA.org Files Complaint against Diageo Regarding Its Ciroc Influencers Consumer News TINA.org Files Complaint against Diageo Regarding Its Ciroc Influencers TINA.org finds more than 1,700 undisclosed alcohol ads published on Instagram by 50 Ciroc influencers.
Williams-Sonoma Brands Williams-Sonoma TINA.org investigated Williams-Sonoma and found that seven of its websites — Williams-Sonoma, Williams-Sonoma Home, Rejuvenation, Pottery Barn, PBteen, Pottery Barn Kids and West Elm — were marketing products as made…
Ad or Not? Influencers Invade Coachella Consumer News Ad or Not? Influencers Invade Coachella Brands and their paid endorsers cash in at the music festival, sans disclosure.
Lord of the Influencers Consumer News Lord of the Influencers FTC casts shadow on Warner Brothers’ Mordor video game marketing.
TINA.org’s Social Media Influencers Actions Consumer News TINA.org’s Social Media Influencers Actions A review of TINA.org’s work exposing deceptive marketing tactics by social media influencers.
J.Crew Brands J.Crew TINA.org investigated price advertising tactics used by outlet stores in Connecticut, including at a J.Crew Factory store, and found that it ran perpetual – and therefore fabricated and deceptive –…
‘Apple Cider Vinegar’ and the World of Wellness Influencers Blog ‘Apple Cider Vinegar’ and the World of Wellness Influencers Cautionary stories like Belle Gibson’s are not unique.
The Scoop on Social Media Influencer Disclosure Requirements Consumer Basics The Scoop on Social Media Influencer Disclosure Requirements What kind of disclosure is necessary for social media influencer marketing?