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Ameriquest: Success or Scam?

An American Success Story Between 1990 and 2008, Spectacularly-successful financial services company whose business model was based on selling mortgages to families that couldn’t afford them, then selling those worthless…

FTC Asks L’Oréal: Where’s the Science?

Consumer News

FTC Asks L’Oréal: Where’s the Science?

Company settles complaint about its gene claims.

TINA.org Finds Plexus Deceptively Marketing Supplements for Kids

Consumer News

TINA.org Finds Plexus Deceptively Marketing Supplements for Kids

Distributors deceptively claim products boost childrens’ immune systems and may even keep them virus free.

Abortion Ad Law Facing First Amendment Challenge

Consumer News

Abortion Ad Law Facing First Amendment Challenge

July 2013 Update: The Fourth Circuit has overturned the District Court’s permanent injunction against the City of Baltimore’s truth in advertising ordinance.

What You Should Know about Nerium

Consumer News

What You Should Know about Nerium

Find out where the company is crossing the line when it comes to marketing claims.

Companies that Get Coal in their 2013 Stockings

Consumer News

Companies that Get Coal in their 2013 Stockings

Be careful, deceptive marketers — Santa was watching.

What You Should Know about LuLaRoe

Consumer News

What You Should Know about LuLaRoe

Achieving financial freedom from this MLM is as hard as finding those unicorn prints.

AT&T to Pay $105 Million to Settle Cramming Charges

Consumer News

AT&T to Pay $105 Million to Settle Cramming Charges

Officials urge consumers to carefully check cellphone bills for unauthorized charges.

5 Ad Trends to be Wary of in 2019

Consumer News

5 Ad Trends to be Wary of in 2019

From crypto to CBD, consumers need to tread carefully when it comes to these trends.

MLMs Continue to Break the Law Despite FTC Warning

Consumer News

MLMs Continue to Break the Law Despite FTC Warning

Deceptive health and income claims, including some tied to COVID-19, persist in wake of warning from the feds.

Vemma Reaches Settlement Agreement in FTC Pyramid Case

Consumer News

Vemma Reaches Settlement Agreement in FTC Pyramid Case

Company struggled under court-mandated customer-focused business structure.

The Lowdown on Low T

Consumer News

The Lowdown on Low T

Is Big Pharma marketing a drug to help aging men with low sex drives or really selling a made-up disease?

Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

Consumer News

Mascara: Jeepers Creepers, Where’d Ya Get Those Peepers?

If you go by mascara ads that you see in magazines and on TV, modern mascara technology has evolved to the point of growing small hairy caterpillars on top of…

Deceptive Ad Trends to Be Wary of in 2022

Consumer News

Deceptive Ad Trends to Be Wary of in 2022

The metaverse is here.

The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented. The before shots…

Workado Settles FTC Complaint Challenging AI Detection Claims