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The Natural Effect

Consumer News

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented.  The before shots…

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