Consumer News

The Natural Effect

Advertisers use the word "natural" on labels to attract consumers--whether it means anything or not.

Are you more likely to buy food with the word “natural” on the label? Advertisers are onto you.

If you buy things with barns on them, this is food for thought. As this video says, natural doesn’t always mean natural. In fact, it may not mean anything at all. The makers of this video advocate for organic food, which has stricter labeling regulations. Whether organic food is necessarily healthier is still a matter of some debate, but at least with that word on the label, you have a better idea of what you’re getting.

For more information, see the U.S.D.A. National Organic Program and Getting Closer to Defining Natural.

You Might Be Interested In