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Cognizine

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Cognizine

Cognizine, a supplement sold by Legacy Labs, claims in a long video presentation that it can help you Eliminate Senior Moments Feel Focused, calm and clear, every day, all day…

LEGO Lord of the Ring Pirate Ship Ambush

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LEGO Lord of the Ring Pirate Ship Ambush

Perhaps you’ve braved the Paths of the Dead under the White Mountains and summoned the oathbreakers, the Dead Men of Dunharrow cursed by Isildur to remain in Middle-earth after failing…

Nine Year Mortgage

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Nine Year Mortgage

  “You have a mortgage and a load of other debt. Wouldn’t it be great if it all just went away?” says this radio ad for Nine Year Mortgage. Yes,…

L’Oréal Mascara

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L’Oréal Mascara

The National Advertising Division (NAD) is the advertising industry’s self-regulatory body administered by the Council of Better Business Bureaus. has recommended that L’Oréal discontinue the use of eyelash inserts in…

BPI Sports

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BPI Sports

BPI Sports, a supplement company, discontinued some of its advertising claims after the claims were challenged by the Council for Responsible Nutrition. The National Advertising Division (NAD) is the advertising…

Commercial-Free TV with the Hopper

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Commercial-Free TV with the Hopper

This radio ad claims that the Hopper, a DVR from DISH, allows you to watch TV commercial free.   Says the ad: “Did you hear with the Hopper from DISH,…

eMug by eWater.com

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eMug by eWater.com

Sometimes only one or two claims about a product seem suspicious. And then sometimes every single claim seems suspicious. The claims eWater.com makes about its eMug — only $84.50! —…

Autocare

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Autocare

This official-looking notification letter claims to contain “time sensitive” information, and comes with the following warning: $2,000 fine, 5 years imprisonment, or both for any person interfering or obstructing with…

Code Red Seven

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Code Red Seven

This radio ad for a product called Code Red Seven makes it sound pretty miraculous. “David” was suffering from decreased libido due to his unhealthy lifestyle, but apparently Code Red…

Are All Alcohol Ads Misleading?

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Are All Alcohol Ads Misleading?

I was surprised when I learned that there are no specific rules or regulations governing alcohol advertising on television.  While tobacco products are prohibited from advertising on TV altogether, it’s…

Craigslist Apartments Double as Credit-Score Traps

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Craigslist Apartments Double as Credit-Score Traps

Craigslist, an online classified section with ads for jobs, love, severely over- and under-priced furniture, and apartments, among other things, can be a font of opportunity for the Internet savvy.…

Toying with Gender Marketing

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Toying with Gender Marketing

Not all girls like to play with dolls. What’s a race car girl to do when her favorite toys are marketed towards boys?

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