Babe Lash Essential Serum and Babe Brow Amplifying Serum

Allelgations: Misleadingly marketing products as safe cosmetics when ingredients cause serious side effects

RevitaLash and RevitaBrow

Allegations: Misleadingly marketing products as serums that are safe to use to improve the appearance of eyelashes and eyebrows

Amber Rose Instagram Database

Ad or Not? Influencers Invade Coachella

Brands and their paid endorsers cash in at the music festival, sans disclosure.

2023 JAFRA Income Claims Database

E.L.F. Holy Hydration! Gentle Peeling Exfoliant and Glossy Lip Stain

Allegations: Misleadingly using slack-filled containers that are approximately fifty percent empty space

FAQ

How do I report an ad? If you spot or believe that you are a victim of a false or deceptive ad, you can tell us about it here. Upon…

Reality Check: TINA.org Calls on FTC to Address Virtual Influencers

Why the FTC should consider virtual influencers as it reviews its Endorsement Guides.

Morphe Jaclyn Hill Eyeshadow Palette

Customers react to product losing its vegan status following what Morphe called “formula modifications.”

Nuvega Lash

Thrive Causemetics

Allegations: Falsely alleges that the company donates products to help women in need

Target Misses the Mark with Made in USA Claims

TINA.org probe finds widespread examples of false and deceptive “Made in the USA” product representations.

Estée Lauder’s Cruelty-Free Claims

Urban Decay Lush Lash System and Other Eyelash-Boosting Products

Luminess Air

This $29.95 trial offer could end up costing you hundreds of dollars if you don’t return it in time.

‘Almay Simply American’ Slogan Gets a Makeover

Revlon Makes Changes After Ad Watchdog Files Complaint MADISON, CONN. July 2, 2015 — Revlon has made dramatic changes to its marketing campaign for the Almay brand after a deceptive advertising…

‘Almay Simply American’ Campaign Simply Not True

Ad Watchdog Files Complaint about Deceptive Made in USA Claims MADISON, CONN. May 20, 2015 – More than 95 percent of Revlon’s Almay line of cosmetics sold on its website…

What Every Parent Needs to Know About Willagirl

The bottom line of selling this line of cosmetics is not as attractive as it appears.

FTC Ignores Pleas to Make L’Oréal Pay

Agency gives L’Oréal a get-out-of-jail-free pass with deceptive advertising settlement.

FTC Asks L’Oréal: Where’s the Science?

Company settles complaint about its gene claims.