Engagement Marketing

How companies get us to engage and form a relationship with the brand or product they are selling.

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented.  The before shots…

The Fine Print – Read It

What the ad giveth, the fine print is not supposed to taketh away.

Funny Bunny: What’s Angora Wool, Anyway?

Here comes Peter Cottontail again, to review all the types of rabbit hair you might see advertised.

Crayola Washable Colored Bubbles

My Confusing Hunt for a Leather Couch

Plenty of furniture is labeled as leather, but not everything called leather is exactly that. What are you really sitting on?

The Higg Index

Sustainability ratings tool comes under fire.

Is it Art or Advertising?

In today’s world it is getting tougher all the time to distinguish between marketing materials and art or entertainment.

Trudeau Held in Contempt of Court

Assets to be turned over to a receiver.

Marie Claire Features Content Sponsored by NFL

The September issue of Marie Claire features a 16-page insert called “The Savvy Girl’s Guide to Football.” Like a lot of magazine content, it doesn’t look sponsored, but it is.…

Six Places Where the Olympic Ads Are

The uniforms, the phones, the names, and the hashtags.

The Price Is (Not Necessarily) Right

Searching for a sale this summer? Here are some things to look out for.

Hollister’s Gift Cards

TINA.org Reports Meal Kit Giant HelloFresh to FTC

MADISON, CONN. June 22, 2022 While millions of Americans struggle with rising food prices and empty store shelves, meal kit retailer HelloFresh advertises “delicious meals delivered to your door,” enticing consumers…

Nike’s ‘Sustainability’ Collection

Lawsuit accuses retailer of greenwashing.

Discounts on Boohoo.com

Allegations: Falsely advertising discounts from artificially inflated reference prices

FullBeauty

Allegations: Falsely advertising discounts off of artificially inflated reference prices

Not Your Grandma’s Tupperware: MLMs vs Pyramid Schemes

More needs to be done to shut down pyramid schemes.

True Religion Emails on Sales

Thursday Boot Co.

Allegations: Falsely advertising “Free Shipping and Returns in the US”