FDA Asks Public to Define ‘Natural’

Agency signals it might finally define the term.

FDA Warns Tobacco Brands about ‘Natural’ Labels

Action called a milestone in FDA regulation of tobacco marketing.

What Extra Ingredients are in Your Natural Stevia Product?

Ingredient labels can have surprises.

Blum Naturals and Baby Blum Naturals

Natural Products Foundation

The Natural Products Foundation is a non-profit organization whose mission is to promote and facilitate research and education regarding natural products, including dietary supplements and nutritional foods.

RXBar

We’re calling B.S. on RXBar’s “No B.S.” claims.

Irwin Naturals Products

Allegations: False natural claims

FDA Declines to Decide whether Foods with GMOs are “Natural”

Agency stays out of lawsuits on the matter.

Sunology Natural Sunscreens

Purex Natural Elements Laundry Detergent

Agora Disease-Treatment Claims — 2021 Collection

5 Not-So-Natural Personal Care Products

With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.

Suave Naturals

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Simply Gum

Gum maker’s “natural” claims are referred to the FTC for review.

Aveeno “Active Naturals” Products

Mott’s Natural Applesauce and Apple Juices

Allegations: Falsely marketing Mott’s products as natural

Clearly Natural Essentials Soaps and Body Lotion

Andalou Naturals Hair Care Products

Florida’s Natural Orange Juices