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Allegations: Falsely advertising discounts off of artificially inflated reference prices
March 2019: A federal judge preliminarily approved a proposed settlement agreement that would provide class members with a $2 cash award for each purchase of a container that was smaller than 150 ounces and a $4 cash award for each purchase of a container that was 150 ounces or larger. Class members with proof of purchase may receive a cash award for every product purchased while class members without proof of purchase may receive a cash award for up to 10 products purchased. In addition, the company agreed, but only for a period of up to five years, to:
A final fairness hearing is scheduled for August 19, 2019.
February 2018: A federal judge denied both the parties’ competing motions for summary judgment concluding that there are factual issues regarding whether the phrase “Natural Elements” is misleading to reasonable consumers.
May 2017: A class-action lawsuit was filed against Henkel Consumer Goods for allegedly falsely marketing Purex Natural Elements laundry detergent as containing “Natural Elements” when, according to the plaintiffs, the detergents contain artificial and synthetic ingredients. (Luib et al v. Henkel Consumer Goods Inc., Case No. 17-cv-3021, E. D. NY.)
For more information about natural claims, click here.
Allegations: Falsely advertising discounts off of artificially inflated reference prices
Allegations: Misleadingly marketing that products contain enough detergent to wash 115 loads of laundry
Allegations: Misleadingly marketing that products contain enough detergent to wash 58 loads of laundry
Allegations: Misleadingly marketing that products contain enough fabric softener for 120 loads of laundry
Allegations: Misleadingly marketing that products contain enough detergent to wash 64 loads of laundry
Allegations: Failing to disclose that products contain the carcinogen benzene
Allegations: Misleadingly marketing that the product contains enough detergent to wash 58 loads of laundry
Get a load of this.
How can a “fragrance free” product contain fragrance?
Advertised loads of laundry on bottle may be all but impossible to achieve.