Class Action

Deva Curl Hair Products

In March 2020, a class-action lawsuit was filed against Deva Curl for allegedly falsely and misleadingly marketing that products – including various DevaCurl conditioners and cleansers, Wavemaker, Super Stretch Coconut Curl Elongator, and other products – enhance and “bring out the best in curls,” are “free of harsh ingredients,” contain only “natural and functional ingredients,” and are safe when, according to the complaint, the product contains harmful allergens and irritants, and the company does not adequately disclose that there are safety risks associated with using the products, including hair loss, hair damage, and scalp injury. (Andriamaniraka et al v. Deva Concepts, LLC d/b/a Deva Curl, Case No. 20-cv-479, S.D. Cal.)

For more of TINA.org’s coverage of the marketing of hair products, click here.


Class-Action Tracker

DevaCurl Hair Products

Class Action

DevaCurl Hair Products

In May 2020, a class-action lawsuit was filed against Deva Concepts for allegedly misleadingly marketing that its DevaCurl hair products are gentle and provide several benefits to users with curly…

DevaCurl

Class Action

DevaCurl

In April 2020, a class-action lawsuit was filed against DevaCurl for allegedly misleadingly marketing that its hair products – including No-Poo Original conditioning cleanser, One Condition Original hair conditioner, Light…


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