Making Sense of Hedge-Fund Marketing Consumer News Making Sense of Hedge-Fund Marketing Hedge Funds can advertise now, but look before you leap.
Companies Accused of Greenwashing Consumer News Companies Accused of Greenwashing When companies green it, they better mean it.
Five Companies that Fail the Name Game Consumer News Five Companies that Fail the Name Game What’s in a name? Sometimes not what you expect.
Cascade Platinum Ad Alert Cascade Platinum Detergent brand uses greenwashing in effort to convince consumers that running a less than full dishwasher is actually good for the environment.
Crocs Shoes Class Action Crocs Shoes Allegations: Falsely marketing products as “water and swim shoes” that are designed to be worn in the heat, direct sun, and water when shoes that are exposed to heat, sunlight,…
What Messages Are Advertisers Receiving about Paid Content? Consumer News What Messages Are Advertisers Receiving about Paid Content? TINA.org reviews self-regulatory action aimed at labels.
Shining a Light on Sunscreen Labels Consumer News Shining a Light on Sunscreen Labels Sunscreen claims can be confusing. Here’s what you need to know.
Gatorade Mobile App Ad Alert Gatorade Mobile App Whether Gatorade is a better choice than water for athletes depends on the duration and intensity of the exercise, says science. Either way, we’re pretty sure water is not “the…
The Problem with Flushing Flushable Wipes Ad Alert The Problem with Flushing Flushable Wipes They’re advertised as “flushable” but wastewater officials and consumers say that claim falls short.
Pom Wonderful’s Deceptive Ads: Lessons for Consumers and Investors Media Coverage Pom Wonderful’s Deceptive Ads: Lessons for Consumers and Investors Andrés Cardenal, The Motley Fool
Larson Storm Doors Ad Alert Larson Storm Doors Storm door warranty doesn’t offer much in the way of a guarantee.