
Monetizing Minors: Aneliese German (aka Lisi Shops)
What’s this kidfluencer doing promoting a “youth cream”?
In July 2015, a class-action lawsuit was filed against Salomon North America for allegedly deceptively marketing Salomon Speedcross 3 CS shoes as waterproof (i.e., prevents water from entering) when, in reality, only the area near the toes is waterproof and the rest of the shoe is only water resistant (i.e., designed to resist but not prevent water from entering). (Brendon et al v. Amer Sports Company et al, Case No. 2015-CH-10239, Illinois Circuit Courts, Cook County)
For more information about the advertising of shoes and TINA.org’s coverage of the product, click here.
What’s this kidfluencer doing promoting a “youth cream”?
Emily Baker-White, Forbes
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