LeBron James and Tonal
The NBA superstar isn’t just cashing endorsement checks.
In July 2015, a class-action lawsuit was filed against Salomon North America for allegedly deceptively marketing Salomon Speedcross 3 CS shoes as waterproof (i.e., prevents water from entering) when, in reality, only the area near the toes is waterproof and the rest of the shoe is only water resistant (i.e., designed to resist but not prevent water from entering). (Brendon et al v. Amer Sports Company et al, Case No. 2015-CH-10239, Illinois Circuit Courts, Cook County)
For more information about the advertising of shoes and TINA.org’s coverage of the product, click here.
The NBA superstar isn’t just cashing endorsement checks.
Lawsuit alleges environmental claims don’t stick.
The robotics company is unveiling thier next generation of humanoid robots, Atlas designed for real-world applications
Got milk? Apparently not.
Flag on the play.