Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
In July 2015, a class-action lawsuit was filed against Salomon North America for allegedly deceptively marketing Salomon Speedcross 3 CS shoes as waterproof (i.e., prevents water from entering) when, in reality, only the area near the toes is waterproof and the rest of the shoe is only water resistant (i.e., designed to resist but not prevent water from entering). (Brendon et al v. Amer Sports Company et al, Case No. 2015-CH-10239, Illinois Circuit Courts, Cook County)
For more information about the advertising of shoes and TINA.org’s coverage of the product, click here.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.
Watch out for this company’s sketchy sale.
Some class-action settlements that left consumers out in the cold.