Chelsea Houska Instagram Database investigated 21 social media influencers who have received two FTC letters notifying them of their legal obligation to clearly and conspicuously disclose their relationships with brands when promoting products or services on social media platforms, such as Instagram. collected more than 1,400 ads from 20 of the 21 influencers collectively promoting more than 500 companies between May 2017 and December 2018, each of which lack appropriate disclosures of the influencers’ material connections to the brands promoted.

Below is a sampling of Chelsea Houska’s inadequately disclosed Instagram ads. For posts that were accompanied by lengthy captions, opened the full caption by clicking on “more” prior to capturing the post. Thus, the view presented below is not necessarily what a consumer would see when scrolling through an Instagram feed, highlighting the importance of placing disclosures at the beginning of a caption. Further, in some of the posts captured by, Instagram’s built-in disclosure tool was used but, in those cases, the disclosure is separated from the caption and the image and is thus not sufficient. has also collected evidence that Chelsea Houska has a material connection to the brand(s) in the posts that must be clearly and conspicuously disclosed. (To view such evidence, click on each brand name below.)

Company Name Ad Video Live Link
Clearwater Marine Aquarium Clearwater Marine Aquarium 7-15-2017 Video Clearwater Marine Aquarium 7-15-2017 Live
 Copper Pearl Copper Pearl 10-2-2018 Copper Pearl 10-2-2018 Live
Copper Pearl 12-10-2018 Copper Pearl 12-10-2018 Live
Hollywood Style Sioux Falls Hollywood Style Sioux Falls 6-24-2018 Hollywood Style Sioux Falls 6-24-2018 Live
Itty Bits Designs Itty Bits Designs 6-25-2017 Itty Bits Designs 6-25-2017 Live
Itzy Ritzy Itzy Ritzy 9-22-2018 Itzy Ritzy 9-22-2018 Live
Little Foot Clothing Co Little Foot Clothing Co 11-8-2018 Little Foot Clothing Co 11-8-2018 Live
Loved by Hannah and Eli Loved by Hannah and Eli 10-9-2018 Loved by Hannah and Eli 10-9-2018 Live