CATrends: Charcoal Toothpaste Consumer News CATrends: Charcoal Toothpaste Influencers tout the benefits of brushing with charcoal toothpaste. But do the products work?
Crest ‘Recycle Ready’ Toothpaste Tubes Ad Alert Crest ‘Recycle Ready’ Toothpaste Tubes The bottom line? Toothpaste tubes aren’t generally getting recycled.
Colgate Optic White and Colgate Optic White Platinum Toothpastes Class Action Colgate Optic White and Colgate Optic White Platinum Toothpastes
Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Class Action Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Allegations: Marketing products as safe, healthy, natural, and effective
Burt’s Bees Charcoal Toothpastes Class Action Burt’s Bees Charcoal Toothpastes Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
CVS Health Antiplaque & Whitening Toothpaste Class Action CVS Health Antiplaque & Whitening Toothpaste Allegations: Making misleading claims about the ingredients and capabilities of the toothpaste
Colgate Charcoal Toothpastes Class Action Colgate Charcoal Toothpastes Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums
Crest and Oral-B Gum & Enamel Repair Toothpastes Class Action Crest and Oral-B Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Falsely marketing that the toothpastes repair gums
Crest Charcoal Toothpastes Class Action Crest Charcoal Toothpastes Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Colgate and Tom’s of Maine Toothpastes Class Action Colgate and Tom’s of Maine Toothpastes Allegations: Falsely advertising toothpaste tubes as recyclable
Tom’s Activated Charcoal Toothpastes Class Action Tom’s Activated Charcoal Toothpastes Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Class Action Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Crest Gum & Enamel Repair Toothpaste Class Action Crest Gum & Enamel Repair Toothpaste Allegations: Falsely advertising that toothpaste will repair gums