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Crest Sensitivity Toothpaste

Class Action

Crest Sensitivity Toothpaste

March 2014: The appeal was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. pursuant to a settlement agreement. The terms of the settlement have not been…

ACT Mouthwash

Ad Alert

ACT Mouthwash

A reader submitted a tip about this ad for ACT mouthwash, which claims it can “restore enamel and make teeth up to 2x stronger.” The reader’s concern was that it…

ACT Restoring Mouthwash

Class Action

ACT Restoring Mouthwash

May 2015: A federal judge granted Chattem Inc.’s motion to dismiss finding that the claim was preempted by federal law. February 2015: A false advertising class-action lawsuit was filed against…

ACT® Restoring™ Anticavity Fluoride Mouthwash

Class Action

ACT® Restoring™ Anticavity Fluoride Mouthwash

February 2015: This action was dismissed for lack of subject matter jurisdiction. The dismissal was When a complaint is dismissed without prejudice, an amended version of the complaint can be…

Listerine Total Care Anticavity Mouthwash

Ad Alert

Listerine Total Care Anticavity Mouthwash

Listerine Total Care Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

CareOne Anticavity Mouth Wash

Ad Alert

CareOne Anticavity Mouth Wash

CareOne Anticavity Mouthwash claims that it “restores enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible to regrow…

Crest ProHealth Anticavity Fluoride Rinse

Ad Alert

Crest ProHealth Anticavity Fluoride Rinse

Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…

4Life Health Claims

Evidence

4Life Health Claims

A TINA.org investigation has cataloged over 100 instances from 2005 to 2016 in which 4Life distributors have either made or referenced claims that the 4Life product line can treat, cure, alleviate the symptoms of,…

FineVine’s Activated Charcoal Oral Care Products

Class Action

FineVine’s Activated Charcoal Oral Care Products

In May 2020, a class-action lawsuit was filed against FineVine, LLC for allegedly falsely advertising its Activated Coconut Charcoal Powder and Activated Coconut Charcoal Toothpaste. Specifically, the complaint claims that…

Listerine Total Care Mouthwash

Class Action

Listerine Total Care Mouthwash

June 2015: The parties withdrew the appeal, the reasons for which have not been disclosed. December 2014: The named plaintiff filed a Notice of Appeal regarding the November 2014 order.…