CATrends: Charcoal Toothpaste Consumer News CATrends: Charcoal Toothpaste Influencers tout the benefits of brushing with charcoal toothpaste. But do the products work?
Burst Electric Toothbrush Ad Alert Burst Electric Toothbrush Dental professionals who recommend Burst may be more embedded with company than you think.
Burt’s Bees Charcoal Toothpastes Class Action Burt’s Bees Charcoal Toothpastes Allegations: Falsely marketing products as safe and effective whitening toothpastes when scientific studies show that charcoal toothpastes do not whiten teeth, are “overly abrasive” and damage tooth enamel
Colgate Optic White and Colgate Optic White Platinum Toothpastes Class Action Colgate Optic White and Colgate Optic White Platinum Toothpastes
Crest ‘Recycle Ready’ Toothpaste Tubes Ad Alert Crest ‘Recycle Ready’ Toothpaste Tubes The bottom line? Toothpaste tubes aren’t generally getting recycled.
Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Class Action Tom’s Simply White Mint Paste, Tom’s Wicked Cool! Anticavity Toothpaste, and Tom’s Silly Strawberry Anticavity Toothpaste Allegations: Marketing products as safe, healthy, natural, and effective
Sonicare Electric Toothbrushes Ad Alert Sonicare Electric Toothbrushes Unsupported claims to remove more plaque than a competitor’s e-toothbrush land product’s marketers in hot water.
Colgate Charcoal Toothpastes Class Action Colgate Charcoal Toothpastes Allegations: Falsely advertising toothpastes as safe when charcoal is abrasive and causes damage to enamel and gums
CVS Health Antiplaque & Whitening Toothpaste Class Action CVS Health Antiplaque & Whitening Toothpaste Allegations: Making misleading claims about the ingredients and capabilities of the toothpaste
Crest and Oral-B Gum & Enamel Repair Toothpastes Class Action Crest and Oral-B Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpastes will repair damaged gums and enamel
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Falsely marketing that the toothpastes repair gums
Crest Charcoal Toothpastes Class Action Crest Charcoal Toothpastes Allegations: Misleadingly marketing charcoal toothpastes as safe, gentle, whitening, and healthy when they pose safety risks and are abrasive
Oral-B Charcoal-Infused Toothbrushes Class Action Oral-B Charcoal-Infused Toothbrushes Allegations: Falsely marketing that toothbrushes whiten teeth when they don’t
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Colgate and Tom’s of Maine Toothpastes Class Action Colgate and Tom’s of Maine Toothpastes Allegations: Falsely advertising toothpaste tubes as recyclable
Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Class Action Tom’s of Maine Fluoride-Free Antiplaque & Whitening Toothpaste Allegations: Falsely marketing toothpaste as “antiplaque” when none of the ingredients reduce, prevent or remove plaque
Tom’s Activated Charcoal Toothpastes Class Action Tom’s Activated Charcoal Toothpastes Allegations: Misleadingly marketing products as safe and gentle whitening toothpastes when charcoal is abrasive to enamel and gums
A Toothache for Colgate Ad Alert A Toothache for Colgate Colgate is in deep water with its teeth-whitening claims for Optic White products.
Colgate Toothpastes Class Action Colgate Toothpastes Allegations: Failing to disclose that products contain, or are at risk of containing, toxic heavy metals, including lead and mercury