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The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented.  The before shots…

Decoding Cosmetics Claims: Skin Lightening Cream

Consumer News

Decoding Cosmetics Claims: Skin Lightening Cream

Skin lightening creams — also called fade creams, brightening creams, skin-tone correctors, or bleaching creams — are designed to reduce skin discoloration or hyperpigmentation caused by sun exposure, age, disease,…

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