Period Stigma and the Deceptive Marketing of Menstrual Products Consumer News Period Stigma and the Deceptive Marketing of Menstrual Products How negative feelings surrounding menstruation have influenced period product marketing.
Charmin Toilet Paper Class Action Charmin Toilet Paper Allegations: Falsely marketing that the brand “Keep[s] Forests as Forests” and protects, grows and restores trees
Olay Retinol Cleansers Class Action Olay Retinol Cleansers Allegations: Falsely marketing that products provide various benefits associated with retinol
Cascade ‘Free & Clear’ Dish Detergents Ad Alert Cascade ‘Free & Clear’ Dish Detergents What does this marketing term mean?
Crest Pro-Health Class Action Crest Pro-Health Allegations: Falsely marketing that products improve gum health and treat gingivitis
Tide purclean Laundry Detergent Class Action Tide purclean Laundry Detergent Allegations: Falsely marketing products as plant based
Companies Accused of Greenwashing Consumer News Companies Accused of Greenwashing When companies green it, they better mean it.
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Winter Olympics Stumble Out the Gate Re #Ad Disclosure Consumer News Winter Olympics Stumble Out the Gate Re #Ad Disclosure These brand-relationship disclosures are far from world-class.
Olay Ultra Moisture Beauty Bar Ad Alert Olay Ultra Moisture Beauty Bar When did the soap game get so dirty?
Does the Executive Suite Match the Empowerment Message in the Ad? Consumer News Does the Executive Suite Match the Empowerment Message in the Ad? Here’s what the Super Bowl’s #likeagirl ad really means.
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
Where the Super Bowl Ads Really Are Consumer News Where the Super Bowl Ads Really Are Super Bowl commercials appear in places you might not think of.
Ovulation Test Kits Class Action Ovulation Test Kits Allegations: Falsely advertising the accuracy of ovulation test kits
Secret ‘Aluminum Free’ Deodorant Ad Alert Secret ‘Aluminum Free’ Deodorant Why is Secret making a big deal out of something that is true of all deodorants?