Safe & Healthy Disinfecting UV Light
When it comes to UV devices and COVID-19, there is no magic wand.
In the beauty bar fight between Olay and Dove, a few points just went Dove’s way.
The National Advertising Division (NAD), an ad watchdog self-regulatory group, recently called on consumer goods leader Proctor & Gamble, the maker of Olay, to stop running print ads that claim, “Even Dove bar users prefer Olay Ultra Moisture bar versus Dove white bar.”
NAD said Proctor & Gamble lacked the evidence to back up the claim. Unilever, the maker of Dove, challenged that claim and others to NAD, which reviewed consumer perception studies provided by both companies.
Proctor & Gamble promised to consider NAD’s recommendation in future advertising.
Our Ad Alerts are not just about false and deceptive marketing issues, but may also be about ads that, although not necessarily deceptive, should be viewed with caution. Ad Alerts can also be about single issues and may not include a comprehensive list of all marketing issues relating to the brand discussed.
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