How Investing in the Cutting Edge Can Bleed You Dry Consumer News How Investing in the Cutting Edge Can Bleed You Dry What consumers should know about software tethering.
2025 Deceptive Ad Trends Consumer News 2025 Deceptive Ad Trends A closer look at what we’ll be monitoring in the new year.
Ovulation Test Kits Class Action Ovulation Test Kits Allegations: Falsely advertising the accuracy of ovulation test kits
NCPW 2025: Fighting against Deceptive Marketing Consumer News NCPW 2025: Fighting against Deceptive Marketing If you’ve been misled by an ad, regulators want to hear from you. We do too.
Secret ‘Aluminum Free’ Deodorant Ad Alert Secret ‘Aluminum Free’ Deodorant Why is Secret making a big deal out of something that is true of all deodorants?
CATrends: Deceptive ‘Plant-Based’ Claims Consumer News CATrends: Deceptive ‘Plant-Based’ Claims A deceptive marketing trend takes root.
Olay Ultra Moisture Beauty Bar Ad Alert Olay Ultra Moisture Beauty Bar When did the soap game get so dirty?
Tide purclean Laundry Detergent Class Action Tide purclean Laundry Detergent Allegations: Falsely marketing products as plant based
Crest Gum & Enamel Repair Toothpastes Class Action Crest Gum & Enamel Repair Toothpastes Allegations: Misleadingly representing that toothpaste will repair damaged gums and enamel
Winter Olympics Stumble Out the Gate Re #Ad Disclosure Consumer News Winter Olympics Stumble Out the Gate Re #Ad Disclosure These brand-relationship disclosures are far from world-class.
Crest ProHealth Anticavity Fluoride Rinse Ad Alert Crest ProHealth Anticavity Fluoride Rinse Crest ProHealth Anticavity Fluoride Rinse claims that it “rebuilds enamel.” It is not possible to truly rebuild or restore tooth enamel, which, once lost, is lost forever. While it is not possible…
Does the Executive Suite Match the Empowerment Message in the Ad? Consumer News Does the Executive Suite Match the Empowerment Message in the Ad? Here’s what the Super Bowl’s #likeagirl ad really means.
Where the Super Bowl Ads Really Are Consumer News Where the Super Bowl Ads Really Are Super Bowl commercials appear in places you might not think of.
Judge approves Final Vitaminwater Settlement Despite Objections Consumer News Judge approves Final Vitaminwater Settlement Despite Objections Settlement scorecard: Lawyers, a cool million; consumers, nothing.
Which Super Bowl 51 Advertisers Have Fumbled Ad Claims? Consumer News Which Super Bowl 51 Advertisers Have Fumbled Ad Claims? More than 80 percent of companies advertising in this year’s game have faced deceptive advertising challenges.
Sonicare Electric Toothbrushes Ad Alert Sonicare Electric Toothbrushes Unsupported claims to remove more plaque than a competitor’s e-toothbrush land product’s marketers in hot water.