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The Fox Tan

Ad Alert

The Fox Tan

Is it really possible to increase melanin production by slathering lotion on your skin?

70 Year Old Grandma Looks 40

Ad Alert

70 Year Old Grandma Looks 40

This ad for Lumanelle Luma skin cream should set off a couple of bad ad warning lights: This picture appears elsewhere on the Internet, the unsourced Dr. Oz quote, and…

The Lure of the Before and After

Consumer News

The Lure of the Before and After

The ubiquitous before and after shot is a staple of the industry, where even minor weight loss is exaggerated in the way that the photographs are presented.  The before shots…

It All Starts with a Good Foundation

Consumer News

It All Starts with a Good Foundation

Socrates said that “beauty is a short-lived tyranny,” but cosmetic companies will have you believing otherwise.  The vast majority of ads for foundation feature celebrities and models, regardless of age,…