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New U Life

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New U Life

TINA.org investigated New U Life, Inc., a Utah-based multilevel marketing company that sells and markets supplements and nutraceuticals. The investigation revealed a host of issues, including an emphasis on recruitment…

NourishLife speak (Lifetrients)

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NourishLife speak (Lifetrients)

TINA.org investigated NourishLife (which later changed its name to Lifetrients) and found that it was deceptively advertising a potentially harmful supplement called SpeechNutrients speak by, among other things, claiming it…

Herbalife

Brands

Herbalife

TINA.org investigated Herbalife, a California-based multilevel marketing company that sells nutritional supplements, and found that the company has used unsubstantiated disease-treatment claims to market its products, as well as atypical…

4Life Research

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4Life Research

TINA.org investigated 4Life as part of its larger investigations into unsubstantiated disease-treatment claims and atypical income claims used by MLM companies. To read more about TINA.org’s 2023 MLM Income Claims…

New Balance

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New Balance

TINA.org found iconic sneaker company engaged in deceptive Made in USA marketing.

Vitaminwater

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Vitaminwater

TINA.org objected — as amicus curiae — to class-action settlements that sought to resolve claims filed against Coca-Cola and its subsidiary Glacéau alleging that the companies falsely advertised Vitaminwater as…

Prevagen

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Prevagen

TINA.org investigated the marketing of Prevagen, a supplement aimed at people suffering from memory loss, and found that Quincy Bioscience — the marketer and manufacturer of Prevagen — deceptively claimed…

Adore Me

Brands

Adore Me

TINA.org investigated the marketing of Adore Me, a web-based lingerie company, and found that it used deceptive marketing tactics, including ads that deceptively promoted product prices that were only available…

Roblox

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Roblox

TINA.org found metaverse gaming platform rife with deceptive marketing.

Gillette

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Gillette

A TINA.org investigation of Gillette found that the company was making the unqualified claim that its product line was made in the United States in a national marketing campaign when…

Plexus Worldwide

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Plexus Worldwide

TINA.org investigated Plexus Worldwide, an Arizona-based multilevel marketing company that sells nutritional supplements and weight-loss and personal care products, and found that the company has used unsubstantiated disease-treatment claims to…

Goop

Brands

Goop

TINA.org investigated Goop, a New York and California-based “lifestyle” company founded by Gwyneth Paltrow that sells a wide range of products, including supplements, natural “remedies,” oils, crystals, beauty products, clothing,…

Vemma

Brands

Vemma

TINA.org investigated Vemma Nutrition Company, an Arizona-based multilevel marketing company that sold liquid supplements, energy drinks, and weight management products, and found that it was operating a pyramid scheme that…

Kardashians

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Kardashians

TINA.org investigated the Instagram accounts of Kim, Khloe and Kourtney Kardashian, as well as Kylie and Kendall Jenner, and found that they were each engaged in deceptive marketing — publishing…

DealDash

Brands

DealDash

TINA.org investigated DealDash, one of the world’s largest penny auction websites, and determined that the company operated a form of illegal gambling and used deceptive marketing tactics to lure consumers to…

GSA Advantage

Brands

GSA Advantage

TINA.org investigated the U.S. General Services Administration’s online shopping system, GSA Advantage!®, which supplies products and services to federal agencies, the District of Columbia, state and local governments, and certain…

HelloFresh

Brands

HelloFresh

TINA.org found meal-kit company deceptively marketing “free” meals and using ROSCA-violating autorenewal subscriptions.

Almay

Brands

Almay

TINA.org investigated Revlon’s Almay Simply American™ marketing campaign and found that the campaign — which included television commercials, social media, online ads, and a national bus tour, all replete with…

Walmart

Brands

Walmart

TINA.org investigations into Walmart have revealed that the retail giant repeatedly engaged in false and deceptive Made in USA marketing on its website, and used undisclosed stealth marketing directed at…

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