Savage X Fenty
TINA.org investigated the web-based lingerie company Savage X Fenty, which is a joint venture between TechStyle, Inc. (f/k/a Just Fabulous, Inc.) and music icon Robyn Rihanna Fenty (aka Rihanna), and found, among other things, that it deceptively enrolled consumers in a negative option offer without clearly and conspicuously disclosing all the material terms in violation of a 2014 California Stipulated Judgment, as well as the Restore Online Shoppers’ Confidence Act (ROSCA).
- Filed complaint with CA district attorneys
- Filed complaint with FTC
- Savage X Fenty made changes to website
As of June 9, 2020: Savage X Fenty made changes to the description of when accumulated store credit can be used. At the time TINA.org filed its complaint, Savage X Fenty told consumers that accumulated store credit can be used “whenever you want” while relegating the truth (i.e., that accumulated store credit can only be used on certain purchases) to its lengthy Terms of Service. Following TINA.org’s complaint, Savage X Fenty made changes to its website to more clearly inform consumers that accumulated store credit can only be used “on purchases of $49.95 or more and must be used in full in order to be redeemed.”
As of February 24, 2020: Savage X Fenty made changes to its website following TINA.org’s complaint. Now, when new customers want to add an item to the virtual Shopping Bag, they have two options: (1) “VIP ADD TO BAG,” shown in a black box with white font, along with a brief summary in gray font of the Xtra VIP Membership terms beneath the button, and (2) “GUEST ADD TO BAG,” a white box/black font button featured beneath the “VIP ADD TO BAG” button. In addition, when the “VIP ADD TO BAG” button is clicked, the item is added to the virtual Shopping Bag but the Membership is no longer immediately shown in the Bag until the consumer continues the checkout process.
October 24, 2014: Savage X Fenty’s parent company TechStyle, Inc. (formerly JustFabulous, Inc.) enters into a Stipulated Judgment with the State of California.
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TINA.org’s Social Media Influencers Actions
A review of TINA.org’s work exposing deceptive marketing tactics by social media influencers.