Sunology Natural Sunscreens

FDA Declines to Decide whether Foods with GMOs are “Natural”

Agency stays out of lawsuits on the matter.

Agora Disease-Treatment Claims — 2021 Collection

Irwin Naturals Products

Allegations: False natural claims

FDA Stings Zarbee’s Naturals for Treatment Claims

Agency warns about “likes” on its own Facebook page.

IYOVIA/IM Mastery Academy/iMarketsLive

TINA.org investigated International Markets Live, Inc., otherwise known as iMarketsLive, IML, IM Mastery Academy, IMMA, or IYOVIA, a multilevel marketing company that sells, among other things, financial educational products, and…

LifeWave

TINA.org investigated LifeWave as part of its larger investigations into unsubstantiated disease-treatment claims and atypical income claims used by DSA-member companies. To read more about TINA.org’s DSA Health Claims Investigation,…

Amare Global/Kyäni

TINA.org investigated Amare Global, formerly known as Kyäni, a multilevel marketing company that sells health products and supplements, and found that the company has used unsubstantiated disease-treatment claims to market…

Companies Accused of Greenwashing

When companies green it, they better mean it.

Mott’s Natural Applesauce and Apple Juices

Allegations: Falsely marketing Mott’s products as natural

Frito-Lay “All Natural” Bean Dip

Kettle Brand TIAS All Natural Tortilla Chips

5 Not-So-Natural Personal Care Products

With Earth Day right around the corner, here’s a handful of items whose earthy claims have been challenged.

Suave Naturals

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Simply Gum

Gum maker’s “natural” claims are referred to the FTC for review.

Clearly Natural Essentials Soaps and Body Lotion

Aveeno “Active Naturals” Products

Le-Vel (Thrive)

TINA.org investigated Le-Vel Brands, LLC, a Texas-based multilevel marketing company, and found that it used unsubstantiated health and disease-treatment claims to market its flagship product line of supplements, shakes, and…

MyPillow

TINA.org investigated My Pillow, a Minnesota company that has sold millions of foam-filled bed pillows across the country, and found that the company was making deceptive and unsubstantiated disease-treatment claims…