Native Ken

Content Confusion in an Era of Fake News

Study demonstrates that effectively designed native advertising disclosures can decrease consumer deception.

Ads of a Different Color

“Native advertising” blurs lines between ads and content.

Native Ken Eyewear

FTC comes down on shady made in the USA claims.

Can You Spot the Ad: Yahoo!

Introducing a new interactive feature that delves into the world of native advertising.

Native Deodorant

NAD finds evidence lacking to support claims to absorb moisture and protect against underarm wetness.

Transunion Risk and Alternative Data Solutions

Allegations: Misrepresenting that it would protect consumers’ personal information when it failed to do so and there was a data breach in 2024

Native Advertising – Just Another Term for Deception

A jury of your peers and a jury of consumers deserve the truth.

Can You Spot the Ad: Politico

Can you spot the bit of native advertising on the political news site?

California Cracks Down on Goop after TINA.org Complaint

Goop to pay $145,000 in penalties and cease deceptive marketing as a result of California action.

Native Whole Body Deodorant

Allegations: Falsely marketing products as “clinically proven” to provide 72 hours of odor protection

Almond Breeze Almondmilk Vanilla Yogurt Alternative

Allegations: Misleadingly marketing yogurt as “vanilla with other natural flavors” when the ingredients list shows that the product contains more “Natural Flavors” than vanilla extract

Six Pack Shortcuts: Try an Alternative Route

Question this program before it potentially transforms both your body and wallet — in the wrong way.

FDA to rawoils.com, rejuvenative.com: Lose the Drug Claims

Warning letter to Healthtime (aka Deer Garden Foods) outlines problems that run afoul of federal advertising law.

The FTC Says Some Native Ads Are Unlawful. How Should Brand Publishers React?

Thursday Bram, Contently

Alternative medicine Fans See RFK Jr. As a Hero. The Field’s Skeptics Worry.

Mercedes Slams Brakes on Built in USA Claims after TINA.org Inquiry

TINA.org found the German automaker didn’t have the support to claim its Sprinter van was “built in the USA.”

Our ‘Greatist’ Ad or Not Ever?

Site’s editorial newsletter comes with a side of sponsored content, if you can make out the difference.

Five Tricky Ad Trends to Watch for in 2015

Deciphering ads in the new year.

NourishLife speak (Lifetrients)

TINA.org investigated NourishLife (which later changed its name to Lifetrients) and found that it was deceptively advertising a potentially harmful supplement called SpeechNutrients speak by, among other things, claiming it…