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The Natural Effect

Consumer News

The Natural Effect

Advertisers use the word “natural” on labels to attract consumers–whether it means anything or not.

Misleading Drug Marketing Might Just Kill You

Consumer News

Misleading Drug Marketing Might Just Kill You

Amgen, the world’s largest biotechnology company that made billions marketing its anemia drug Aranesp for unapproved uses, agreed to pay $762 million to settle off-use marketing charges.

Where’s the Fruit?

Consumer News

Where’s the Fruit?

It is not entirely unreasonable to expect “Blueberry Pomegranate” cereal to contain blueberries and pomegranate, fruits high in antioxidants that are all the rage now.  But don’t tell that to…

Don’t Let Some Ads Get the Best of Your Pet

Consumer News

Don’t Let Some Ads Get the Best of Your Pet

The market for pet-related products has soared in the past decade.  The American Pet Products Association (APPA) estimates that the industry now generates over $50 billion in sales annually, an…

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